I love statistics.
Google Analytics, Google Webmaster Tools and Facebook Insights and all that jazz, they’re intensely interesting to me.
Good thing, too – with Social Media marketing it’s difficult to connect all the incremental efforts to a “bottom line”, but with statistics and analytics, at least we can see what people are interested in, what people interact with, and what things fall completely flat in terms of interaction or interest.
I like to make analytics/report/statistic videos for my clients, and I’m grateful that the majority of them are comfortable with me sharing their results and statistics with the public.
I’ve decided to start a weekly blog event where I summarize the reports and statistics I created in the past week.
If you’re looking for help building your Social Media presence in a way that connects with your best and happiest clients, to allow them to help market your company FOR you, contact Jill from WebGrrl Enterprises for a free consult and let’s see what we can do!
Facebook Insight Social Media Results
December 29, 2011: Charleswood Karate IKD Shotokan, 2 weeks after taking over the main administrative duties on the page. This is the “baseline” video about where we were at the very beginning of my initiation into the project.
January 12, 2011: Charleswood Karate IKD Shotokan, a month in. It’s neat to see what types of contributions to the page got the most viral sharing and interaction.
Constant Contact Email Marketing Results
Karate Manitoba made its first use of this software with the mail out of a Happy Holidays greeting for 2011 that was sent out on Christmas Day of 2011. With a modest list of members to start with, Karate Manitoba witnessed excellent results in the stats, and got some friendly feedback from members as well. Watch the video here.
Here’s another one where I’m taking an analytics tour through two email campaigns sent out through ConstantContact.com, sharing the early-open rates for the email campaigns sent approximately 36 hours earlier, and the click-through stats on the email as well.
Google Analytics and Webmaster Tools
When I first accessed the Charleswood Karate site, it didn’t have any analytics installed, so when I launched the new version I made sure that they were installed. A week or so later I made a baseline video to show what the stats were at the start, especially since I found that there’s a way to get some stats from BEFORE analytics were installed. Check out the video which was made on January 4, 2012.
